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Elements that is important when choosing the place for a summer vacation: 
Always Sometimes
Never 
Shop diversity 
209- 25,61 % 
288- 35,29 % 
176- 21,57% 
Beach hygiene 
305- 37, 38 % 
263- 32,23 % 
105- 12,87 % 
The possibility of an organized trip 
213- 26,10 % 
272- 33,33 %
183- 22,43 % 
The possibility of sport activity 
276- 33,82 % 
284- 34,80 % 
112- 13, 73% 
“Room” distance from beach 
288- 35,29 % 
241- 29,53 % 
145- 17,77 % 
Party time possibility 
348-42,65 % 
226- 27,70 % 
93- 11,40 % 
Economic prices
458- 56,13 % 
155- 19,00 % 
54- 6,62 % 
Payment in rates
395- 48,41 % 
189- 23, 16 % 
69- 8,46 % 
The results of this research show the importance of the tourist program, and in 
his final chapters Mitić reflects on bad social policy and no systematic 
organization of the workers. 
Sport and tourism (Relac, 1990. p.180) are the two biggest social happenings of 
today. Its mutual connectivity is more and more evident. The use of recreational 
services in tourist objects was monitored in 1967. and 1968 in the institute for 
kinesiology of the Faculty of physical education in Zagreb 
It was concluded: 

That tourists prefer active to passive vacation and that recreational content 
is significant fact when choosing the place for holyday (30% of the guests 
of the ``Blue Lagoon`` that took the survey have stated that they chose the 
place because of the recreational facilities); 

Tourists are of the opinion that each place or hotel should provide the 
services of sport leisure 

The profit of recreational services is 30%, so the investments in sports 
recreational facilities can be paid off in 8 to 10 years. 
The importance of recreational content was researched in 40 tourist centers in 
Mediterranean in 1987. in the Faculty of physical education in Zagreb. The 
given results imply the high efficiency of entrepreneurship of tourist 
destinations with well conceived and highly trained personnel who provide 
recreational services. Efficiency is shown by directly monitoring the effects as 
well as indirectly as selling the capacities more easily. 

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A N I M A T O R I N T O U R I S M
Ivanovski
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Mitić
These research studies indicate the necessity of investment of recreational 
objects but they are also the cursor of defining the new profession. All of this 
shows that tourist institutions pay a lot of attention on perfecting the vacation of 
its guests. The forms of modern animation are formed by training people and by 
including other programs.
In his work for the international science congress in Rovinj, 1990, (p.. 247) 
Čavlek reflects on the beginning of animation in the 1980 in former Yugoslavia. 
The analysis of the survey conducted in 1987 among the guests of the 
Bemextours organization from Great Britain (Phoenix Holidays) show that one 
of the objections on the vacation spent in Yugoslavia is the lack of cultural and 
recreational program. On the other hand, the same survey shows that the 
satisfaction of the guests with the entertainment program in holiday clubs was 
considerably high. Over 70 % of the guests said that they would spend their 
vacation again in some of the Bemextours holiday clubs. Bemextours was the 
first one who opened the club of that kind in 1983. in Solaris near Šibenik. The 
tourists` interest for spending the vacation on that way had so rapidly increased 
that by the 1988. Bemextours founded 7 more clubs of such kind in Ankaran, 
Umag, Funtan, Zadar, Kastel Star, Tučep and Dubrovnik. In 1989. Bemextours 
opens 4 more clubs in Valovine, Punta Skali, Vodice and Bečići. Only in 
Yugoslavia there was 171 000 tourists and the income was 70 million dollars. 
The animation was present till the 80-ies and had the tendency of growth. 
Based on sociological research we found out that from 1975. until present in 
Flandria there was a significant increase in the level of activity of sports 
(measured in hours-months) that have an important connection with nature 
(sailing on board, sailing, walking, hiking etc.) 
The most frequent sports activities at this moment in Flandria are walking 
(59,6%) and swimming (42,2%) therefore those activities which a man can 
practice solely or with his family states Clayes, U. (De knop. 1990. p. 186.). 
Also the sport that made the biggest increase is biking. Nowadays people have 
the tendency to spend their free time actively, practicing sport in nature. It 
affected the sport in the terms of tourism. The most popular sports activities on 
(club) vacation are: swimming, tennis, sailing and board sailing (De knop. 1990. 
p. 186). Among the popular sports activities of all kinds of vacation ,except 
those already mentioned in clubs, are: walking, biking and skiing. That’s why 
68% of German tourists want to have the chance of swimming, 56% want to 
have well marked paths for walking while 29% want suitable parks where there 
are organized games like mini golf and tennis as EMNID reports it ( De knop. 
1990. p. 186). 
 

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A N I M A T O R I N T O U R I S M
Ivanovski
70
Mitić