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The increase of the profit in a hotel through various programs of animation (Rakin 
2001.) 
Kitchen 
Bar 
Other offers 
HOTEL *** 
18% 
76% 
63% 
HOTEL **** 
36% 
75% 
74% 
HOTEL ***** 
32% 
92% 
84% 
Finger K. (1976, p. 33) in ``Recreation and sport in Robinsone hotels`` says: 
``The research of tourism today no longer signifies vacation as a time of part-
time leisure but it brings various functions. 
``There is also a wish for: communication, freedom, fun, activity, further 
education.`` 
Finger, a sociologist, has become one of the most respected ``animators in 
tourism``. Tourism today relies on programs and the versatility of the offer and 
special teams of experts deal with problems like ``how to present what we offer. 
`` Animator is a new profession in tourism that came up from the need to 
increase the amount of money that tourists spend along with their satisfaction. 
Animator is there to make a good mood. Who does not want to have a good 
time on a holiday? Everybody wants to enjoy the vacation and bring nice 

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memories from it. This is why there are animators who will through their 
programs give the vacation different dimension. Second advantage is that it 
brings up the possibility for communication. Animator`s mission is to bring 
people together through his activities and since the program is adapted to all 
ages everyone can join and find at least one activity in which he could take a 
part. Animation offers programs for kids who allow parents to take the few 
hours for them and leave the kids to animators. We see from all of this that the 
guests have a huge interest to spend their vacation in the hotel with animation 
and that this is a relevant factor in the choice if a hotel. 
All-inclusive hotels are dominant in a tourist offer. The goal is that the guest 
does not think about the expenses and instead enjoy in abundance of food and 
drinks that is offered in unlimited quantities. The role of animation in these 
hotels is to provide the program for the guests who, as a rule spend most of their 
time in the hotel where they can consume all the things they had paid in 
advance. The other role is to increase the level of activities which will include 
the guests in a way that they do not have the time to constantly drink at the bar. 
If the all-inclusive is lasting until 11 pm. then the evening program of animation 
must be finished until that hour. The management of a hotel will be particularly 
satisfied if a large number of guests goes to a terrace that is not in the all-
inclusive system and spend the rest of the night there. Off course the guests 
know very well the conditions of the offer that they chose. Hence, a small cheat 
with the program that is organized in a restaurant that is paid extra can pass only 
if the guest is happy with the program that is offered so he does not make a fuss 
over few drinks that he has to pay if the party is organized in a memorable 
manner. 
A guest wants to capture nice moments so cameras are used when something is 
interesting. Contact programs are based on the participation of the guests and 
that is an extra challenge because on the stage are persons who we are fond of 
and this is an additional reason to capture this moment by a video or a photo. 
We notice few dimensions of increased tourist consumption on the basis of 
these events. 
Primarily a contact program keeps the participants and their friends in the 
facility where they consume the food and drinks during the show and 
especially immediately after the show where they, by the bar, discuss 
and analyze the show. One of the relevant goals is to forget about 
everyday problems, get away from regular duties through different 
activities. 
Secondary – the profit of the bar is increased 
Third - a guest looks through the photos and videos at home and indirectly 

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recommends to his friends and family that type of vacation that one 
can experience. We have data that a satisfied guest happily returns to 
the same destination and very often the program of animation is one of 
the major factors of the decision to come in the same hotel again. 
Team of animation creates, carries out and analyses the program. The economic 
effects of the realization of the programs are a constant theme in all daily, 
monthly and yearly analyses. If the basic program is fulfilled then every 
member of the team may get the resources that are in the contract. 
Extra income depends on the realization of additional programs like various 
trips: bus, boat, bicycle, jeeps, motors... The percentage is agreed in advance 
with the management of the hotel, and it is usual to make a precise record of 
what everyone had done so based on that everyone can get a fair share of the 
profit. 
Well developed evening program does not end with a show on stage, but as a 
rule the party is carried on at a club. 
Village dance (picture 5a)
is designed as a 
small group choreography that is a trademark of the hotel and as such it is 
marketed during the day and night as a mutual activity for all ages. We have 
noticed that the guests enjoy in these activities so we made a couple of dance 
choreographies to the music that is up to date. It is normal that a guest who has 
learned one of the choreographies wants to show it to his friends. All he needs 
now is a compilation of hit songs that we burned to a CD. A satisfied guest is 
the best marketing tool because he is the one who will advertise the hotel and 
each time he listens to a CD he teaches his friends the routines or simply 
through music experiences joy which he had on a vacation. 
Technology is developing constantly, it makes the realization of the programs 
easier and gives new possibilities to advertise and make profit at the same time. 
Mini DV camera and a computer with software for image processing can give 
us a video in just a few hours. A video of the kids who participate in the 
program, dance on the stage is a valuable material and certainly parents want to 
have it. 
Technology is a tool that can be used to create or track a program. It sharpens 
the criteria of being up to date and requests of the animator to follow the 
development of technology, music trends, and socio-political events and in that 
way participate in the creation of the program by giving his creative 
contribution. 
Conclusion 
A satisfied guest is the ultimate goal of contact programs. In that sense he 
becomes external associate of the hotel who unconsciously does the most 

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valuable part of marketing because based on his experience he presents the 
events he attended and in that way practically invites new guests. 
Professionally realized program has direct and indirect economic effects for the 
hotel and for the team of animation who can have additional earnings from extra 
programs provided that some special tourist offer is successfully marketed 
which is an additional motive for every animator in particular.