MUQADDIMA (J. Jalolov).......................................................................... 7 1 - b о b. «BIZNES MARKETINGI» FANINING NAZAMY ASOSLARI (J. Jalolov) 1.1. Biznes marketingning mohiyati va ahamiyati..................................... 13
1.2. «Biznes marketingi» fanining predmeti va vazifalari.......................... 18
1.3. Biznes marketing muhiti.................................................................... 20
1.4. «Biznes marketingi» fanining ayrim muammolari va ularni hal qilish
yo'llari..................................................................................................23