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The role of English in marketing
Currently, the world we are living in is business-oriented and consists of small and large busi-
nesses. Such kind of businesses is beneficial for the economy of the countries, however, there is a 
crucial issue needs to be tackled. One of them is the lack of the spread of the product or service which 
companies offer. The questions might come up that “Why is it so crucial?”, “How is it connected with 
the knowing language?”, “Are these issues worthy to be considered seriously?”, “Is the spread of the 
products and services significant to develop business?”, “How does this work in the improvement of 
the companies’ status?”

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The abovementioned questions are considerably important to be paid attention to find out an 
appropriate solution when it is in the terms of the importance of the English language in business 
spheres. 
Besides, marketing is one of the most crucial aspects of the development of almost all business-
es. According to the Chartered Institute of Marketing (CIM) (2015), “Marketing is the management 
process responsible for identifying, anticipating and satisfying customer requirements profitably”. 
Identifying, satisfying, and anticipating processes tie with the language, and without this, it is impos-
sible to manage to carry out beneficial marketing.
The components of marketing are product, price, place, and promotion and all of these compo-
nents play a significant role in all businesses throughout the world even in small and less prestigious 
countries. It sounds sensible to emphasize the role of promotion since it is common in many cases 
that consumers are not aware of service or product until the company informs. Therefore, as Latif and 
Abideen (2011) mention promotion is
“… an important ingredient of the marketing mix as it refers to a process of informing, persuad-
ing, and influencing a consumer to choose the product to be bought. It is done mainly to provide 
information to prospective consumers about the availability, characteristics, and uses of a product. 
It arouses potential consumer’s interest in the product, compares it with competitors’ product and 
makes his choice.” (p. 40)
Since marketing introduces the brand or any type of business into the world and here, the need for 
the prestigious language becomes spontaneously. Moreover, the weapons of the marketing are well-
thought and well-designed scenario which includes language and eye-catching scenery as well. As 
the language of most of the world-known companies’ marketing is the English language and it is ben-
eficial to implement this language in both small companies and large ones to improve the businesses.