Business Thinking for Designers

• Complication 1: The definition of design is based on the 
previous design strategy.
• Complication 2: An alternate Product Management 
process is not a top priority.
• Complication 3: Headcount has been significantly reduced 
with no plans to backfill at this time.
• Resolution: Shift the focus of the design team to build 
future business models while collaborating on existing 
products in a support role.
This example allowed me to present my argument as an 
analytical story and resulted in a quick, “sounds good, thanks 
for the update” response from my boss.

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Communicate the options
While many problems can be presented with this basic SCR 
format, there are situations when stakeholders may disagree, 
have a bias towards a specific solution, or simply want to 
have a say in the resolution itself. By introducing alternative 
scenarios as resolutions, you can adjust the story accordingly. 
In the next section, I’ll show you how to do that.