Business Thinking for Designers

Document Outline

• Chapter—1
• Why you need to know business 
  • Understand the business impact of design
  • Chapter—2
• Explore business concepts
  • Essential vocabulary, models, and strategies
  • Chapter—3
• Develop your business perspective
  • Your business partners and you
  • Chapter—4
• Create conditions for design maturity
  • Gain perspective of how design connects to business
  • Chapter—5
• Communicate the options
  • How effective communication helps business partners understand design
  • Chapter—6
• Put it all together
  • Ways to incorporate these lessons inside your organization