Disadvantage
here is that the Principal is
limiting
his/her market entry
potential. Penetration into the market is dependent upon the ability and the
results of the Agent/Distributor. It could be that there are other opportunities in
the market which the Agent /Distributor are not accessing.
b) Competing Products
It is not unheard of for a Representative to request exclusivity with a view to
keeping the Principal out of the market, because they are successfully selling
competitors products.
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