Kenneth C. Laudon,Jane P. Laudon Management Information System 12th Edition pdf

search engine marketing  

Use of search engines to deliver in their

results sponsored links, for which advertisers have paid.

search engine optimization (SEO)

the process of changing a Web

site's content, layout,  and format in order to increase the ranking

of the site on popular search engines, and to generate more site

visitors.

Secure Hypertext Transfer Protocol (S-HTTP)  

Protocol used for

encrypting data flowing over the Internet; limited to individual

messages.

Secure Sockets Layer (SSL)  

Enables client and server computers to

manage encryption and decryption activities as they

communicate with each other during a secure Web session.

security  

Policies, procedures, and technical measures used to prevent

unauthorized access, alteration, theft, or physical damage to

information systems.