Kenneth C. Laudon,Jane P. Laudon Management Information System 12th Edition pdf

Learning Track Modules:

SAP Business Process Map; Business Processes in

Supply Chain Management and Supply Chain Metrics; Best Practice Business

Processes in CRM Software  363

Review 

Summary  363 • Key Terms  364 • Review Questions  364 • Discussion 

Questions  365 • Video Cases  365 • Collaboration and Teamwork: Analyzing

Enterprise Application Vendors  365

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Case Study:

Border States Industries Fuels Rapid Growth with ERP 366

Chapter 10

E-Commerce: Digital Markets, Digital Goods  370

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Opening Case:

4Food: Burgers Go Social  371

10.1

E-commerce and the Internet  373

E-Commerce Today  373 • Why E-Commerce Is Different  374 • Key

Concepts in E-Commerce: Digital Markets and Digital Goods in a Global

Marketplace  378

10.2

E-commerce: Business and Technology  381

Types of E-commerce  381 • E-commerce Business Models  382

Contents

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Interactive Session: Organizations

Twitter Searches for a Business Model  385

E-commerce Revenue Models  387 • Web 2.0: Social Networking and the

Wisdom of Crowds  389

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Interactive Session: Management

Facebook: Managing Your Privacy for Their

Profit  390

E-commerce Marketing  392 • B2B E-Commerce: New Efficiencies and

Relationships  395

10.3

The Mobile Digital Platform and Mobile E-commerce  399

M-Commerce Services and Applications  399

10.4

Building an E-commerce Web Site  401

Pieces of the Site-building Puzzle  401 • Business Objectives, System

Functionality, and Information Requirements  402 • Building the Web Site:

In-house Versus Outsourcing  402

10.5

Hands-on MIS  405

Management Decision Problems  405 • Improving Decision Making: Using

Spreadsheet Software to Analyze a Dot-Com Business  406 • Achieving

Operational Excellence: Evaluating E-Commerce Hosting Services  406