University of Mississippi

                                                       Specialization 

During the nineteenth century specialization of content became the main emphasis. 

Specialized magazines address particular reader interests and are edited for specific audiences.

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“All things considered, the magazine business had assumed by the 1850s/ much of the 

character it has today…. there were a growing number of specialists writing for the fast-

increasing number of specialized magazines,” Tebbel noted. According to Kelly, the future 

belonged to juvenile periodicals allied with a movement such as scouting or addressed to an 

audience narrowly identified (increasingly for the benefit of advertisers) in terms of gender and 

age and later, ethnic identification, or specialized interest. Women writers began using their own 

names and rapidly become great favorites.

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