Copyright © 2011 by Elaine R. Abadie
All rights reserved
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ABSTRACT
In an effort to illuminate a neglected field of study, this thesis will examine children’s
magazines in the United States and the forces shaping them. Children’s magazines reflect the
country’s history and attitudes about youth and yet limited research about these important
periodicals exists. This look at the development and publication of children’s magazines from the
eighteenth to the twenty-first centuries explores selected periodicals from the printing press to
the World Wide Web. Significant aspects of research to be assessed are: (1) the status and role of
children’s magazines (2) changes in publishing and marketing from early times to present, and
(3) the future of children’s magazines. These periodicals are an important part of the written
record of American civilization and an invaluable resource about the tastes, manners, habits,
interests, and achievements of United States history. A major change in purpose occurred in the
mid-nineteenth century when the tone lightened from “dreary moralizers” and religious
conversion was changed to social conversion. “The child was still saved—but for this world not
the next.” The editorial objective of children’s periodicals expanded from educating to include
entertaining. Although children’s magazine methods of educating and entertaining have changed
to accommodate seismic shifts from the Industrial Revolution to the Digital Revolution these two
missions have not. Children’s magazines have existed in the United States since 1789 when
George Washington became the first president and children were considered little adults, and
research indicates these periodicals will continue to survive and thrive even with the fate of print
in the hands of digital natives.
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TABLE OF CONTENTS
CHAPTER
PAGE
I. Dreary Moralizers .............................................................................................................1
II. Print Playground ............................................................................................................18
III. Epic Advances .............................................................................................................40
IV. Digital Natives .............................................................................................................55
ENDNOTES ......................................................................................................................62
BIBLIOGRAPHY ..............................................................................................................76
VITA ..................................................................................................................................80