Fundamentals of Management, 8th ed

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Part 2: Planning

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not profitable yet. We’re hoping the distribution side

will get us there in one or two years.”

The new unit, called Bigfoot Ascendant Distribu-

tion, will buy four to six English-language movies

annually—“genre films,” says Andrews, “horror and

action that will sell well internationally and play well

theatrically, too.” In order to bolster its ability to get its

films into theaters (most of the company’s features

have gone straight to DVD or sold to cable TV),

Bigfoot has also become the largest shareholder in

Carmike Cinemas, the fourth-largest theater chain in

the United States. In 2010, it also purchased the his-

toric Majestic Crest Theater in Los Angeles. The acqui-

sition, says Andrews, goes hand in hand with Bigfoot’s

purchase of Ascendant: “We wanted a great theater to

showcase our films—not only ones we produce but also

ones we plan to acquire. Everyone knows the Crest,”

she adds. “It gives us a lot of prestige.”