Discussion Questions
1.
What was the most difficult part of the SWOT
analysis?
2.
Why do most firms not develop major strategies
for matches between threats and strengths?
3.
Under what conditions might a firm develop a major
strategy around a match between an opportunity and
a weakness?
Trek’s External and Internal
Environments
Today in the United States, inflation, cost of materials,
and unemployment are all relatively stable. Emerging
economies are growing more rapidly than the U.S.
economy in general. Foreign trade is relatively open,
so manufacturers face intense international and local
competition, with pressure to keep prices low and
opportunities to utilize low-cost labor and raw materi-
als from around the world. New manufacturing
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