Fundamentals of Management, 8th ed


McDonald’s Competitors



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McDonald’s

Competitors

• Burger King

• Starbucks

• Subway

• Dairy Queen

Customers

• Individual

 consumers



• Institutional

 customers



Suppliers

• Coca-Cola

• Wholesale food

 processors



• Packaging

 manufacturers



Strategic Partners

• Walmart

• Disney

• Foreign partners

Regulators

• Food and Drug

 Administration



• Securities and

 Exchange

 Commission

• Environmental

 Protection

 Agency

Internal environment

Task environment

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F I G U R E 2 . 1

McDonald’s Task Environment

An organization’s task environment includes its competitors, customers, suppliers,

strategic partners, and regulators. This figure clearly highlights how managers at

McDonald’s can use this framework to identify and understand their key

constituents.

owners

Whoever can claim

property rights to an

organization



Chapter 2: The Environments of Organizations and Managers

4 1

Copyright 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s).

Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it.



bakeries that supply its restaurants with buns. Each of these is incorporated as a separate

legal entity and managed as a wholly owned subsidiary by the parent company. McDo-

nald’s is also a partner in some Russian farms that grow potatoes to supply regional res-

taurants with french fries.




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