Fundamentals of Management, 8th ed

McDonald’s

Competitors

• Burger King

• Starbucks

• Subway

• Dairy Queen

Customers

• Individual

 consumers

• Institutional

 customers

Suppliers

• Coca-Cola

• Wholesale food

 processors

• Packaging

 manufacturers

Strategic Partners

• Walmart

• Disney

• Foreign partners

Regulators

• Food and Drug

 Administration

• Securities and

 Exchange

 Commission

• Environmental

 Protection

 Agency

Internal environment

Task environment

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F I G U R E 2 . 1

McDonald’s Task Environment

An organization’s task environment includes its competitors, customers, suppliers,

strategic partners, and regulators. This figure clearly highlights how managers at

McDonald’s can use this framework to identify and understand their key

constituents.

owners

Whoever can claim

property rights to an

organization

Chapter 2: The Environments of Organizations and Managers

4 1

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bakeries that supply its restaurants with buns. Each of these is incorporated as a separate

legal entity and managed as a wholly owned subsidiary by the parent company. McDo-

nald’s is also a partner in some Russian farms that grow potatoes to supply regional res-

taurants with french fries.