Chapter 3
page 33 The statistics on what readers understand on a first reading come from
John Adair’s “The Effective Communicator” (The Industrial Society, 1989 – also
available on Google Books), which I thoroughly recommend to all those offering
editing services.
page 34 Clarity in Technical Reporting by S Katzoff (NASA Scientific and Technical
Information Division) is freely available at: http://courses.media.mit.edu/2010spring/
mas111/NASA-64-sp7010.pdf
More information about this wonderful scientist can be found at: www.nasa.gov/
topics/people/features/Sam_Katzoff.html
I would like to thank NASA’s Office of Communication for allowing me to quote
freely from Katzoff’s article both in this and the next chapter.
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