Public Relations in Higher Education

Questions and Issues Investigated

  

• 

is PR necessary in general and specifically in the context of a 

university?

 

• 

how PR operates in a higher education institution, concentrating on 

NU.

 

• 

past and present NU PR policies from 1985 onwards

 

• 

the role of NU Focus as a PR vehicle. I investigate the following:

  

1. 

In the light of Antonio Gramsci's notion of consent and 

organic intellectuals, what is NU Focus' overall role as a 

PR exercise outside the university community?

 

2. 

How do certain aspects of news production - 

newsworthiness, space and time - affect the content of 

NU Focus?

 

3. 

What sort of advertising is NU Focus attracting and who 

are the targets of the advertising? 

 

4. 

A content analysis of NU Focus, in terms of its subject 

matter explores why science-related subject matter, as 

opposed to Commerce, Arts and Law, appears to make 

up the bulk of the magazine's subject content.

 

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