However, in 2012 the Obama campaign shifted from citizen engagement to “big
data,” replacing “Yes We Can” with “We Know You.” It used data to swing voters and
target supporters for funds. The campaign won the election, but relegated citizens to
consumption of its messages. The big data strategy had fewer risks than a strategy of
self-organizing communities.
During both his terms the president did take important steps to engage citizens,
primarily through “Challenges,” which are elaborate contests for innovative ideas. But
in his critical second campaign, Obama failed to engage citizens and missed a historic
opportunity to strengthen government legitimacy.
In the end, even President Obama,
who had been called “The First Internet President,” took the expedient route to power,
using social media to broadcast messages and raise funds through data-enriched
targeted advertising online.
If not the Internet President, then who?
There is a role for everyone in moving government and democracy onto
blockchains. First, there are unlimited opportunities for eliminating redundancy and
wasted time, voting and participating in new democratic processes,
serving as a juror,
earning energy credits, paying taxes and receiving public services, and seeing where
one’s tax dollars are going and how representatives are voting. Elected representatives
need to step up and show leadership in designing and implementing smart contracts. If
you have integrity, why not encourage the creation of blockchain reputation systems?
“Voters have short memories,”
63
said Andreas Antonopoulos. Create better
transparency, whether you are a judge,
attorney, police officer, or parliamentarian.
Civil servants and government employees could use sensors and cameras to track
public assets and inventory on the blockchain, prioritize infrastructure repairs, and
allocate resources. If you’re a young person, don’t give up on democracy. It may be
broken but it’s fixable. Focus on campaign financing as a starting place for blockchain
transparency, as big money is currently the most fundamental problem. If you’re a
government contractor, use smart contracts to clean up
graft and waste and evidence
your superior performance. The possibilities abound.
Clearly there will be a struggle to bring about change, but citizens of the world,
unite! You have everything to gain through the blockchain!