HOW TO START YOUR OWN RELIGION
Step One: Sell Hope to the Hopeless
I’ll never forget the first time someone told me I had blood on my hands. I
remember it as if it were yesterday.
It was 2005, a sunny, crisp morning in Boston, Massachusetts. I was a
university student then and walking to class, minding my own business, when
I saw a group of kids holding up pictures of the 9/11 terrorist attacks with
captions that read, “America Deserved It.”
Now, I don’t consider myself the most patriotic person by any stretch of
the imagination, but it seems to me that anyone holding such a sign in broad
daylight immediately becomes a highly punchable person.
I stopped and engaged the kids, asking what they were doing. They had a
little table set up with a smattering of pamphlets on top. One had Dick
Cheney with devil’s horns drawn on him and the words “Mass Murderer”
written beneath. Another had George W. Bush with a Hitler mustache.
The students were part of the LaRouche Youth Movement, a group started
by the far-left ideologue Lyndon LaRouche in New Hampshire. His acolytes
would spend countless hours standing around college campuses in the
Northeast, handing out flyers and pamphlets to susceptible college kids. And
when I came upon them, it took me all of ten seconds to figure out what they
actually were: a religion.
That’s right. They were an ideological religion: an antigovernment,
anticapitalist, anti–old people, antiestablishment religion. They argued that
the international world order, from top to bottom, was corrupt. They argued
that the Iraq War had been instigated for no other reason than that Bush’s
friends wanted more money. They argued that terrorism and mass shootings
didn’t exist, that such events were simply highly coordinated governmental
efforts to control the population. Don’t worry right-wing friends, years later,
they would draw the same Hitler mustaches and make the same claims about
Obama—if that makes you feel any better. (It shouldn’t.)
What the LaRouche Youth Movement (LYM) does is pure genius. It finds
disaffected and agitated college students (usually young men), kids who are
both scared and angry (scared at the sudden responsibility they’ve been forced
to take on and angry at how uncompromising and disappointing it is to be an
adult) and then preach one simple message to them: “It’s not your fault.”
Yes, young one, you thought it was Mom and Dad’s fault, but it’s not their
fault. Nope. And I know you thought it was your shitty professors and
overpriced college’s fault. Nope. Not theirs, either. You probably even
thought it was the government’s fault. Close, but still no.
See, it’s the system’s fault, that grand, vague entity you’ve always heard
about.
This was the faith the LYM was selling: if we could just overthrow “the
system,” then everything would be okay. No more war. No more suffering. No
more injustice.
Remember that in order to feel hope, we need to feel there’s a better future
out there (values); we need to feel as though we are capable of getting to that
better future (self-control); and we need to find other people who share our
values and support our efforts (community).
Young adulthood is a period when many people struggle with values,
control, and community. For the first time in their lives, kids are allowed to
decide who they want to be. Do they want to become a doctor? Study
business? Take a psychology course? The options can be crippling.
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And the
inevitable frustration causes a lot of young people to question their values and
lose hope.
In addition, young adults struggle with self-control.
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For the first time in
their lives, they don’t have some authority figure watching over them 24/7.
On the one hand, this can be liberating, exciting. On the other, they are now
responsible for their own decisions. And if they kind of suck at getting
themselves out of bed on time, going to their classes or a job, and studying
enough, it’s tough to admit that there’s no one to blame but themselves.
And finally, young people are particularly preoccupied with finding and
fitting into a community.
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Not only is this important for their emotional
development, but it also helps them find and solidify an identity for
themselves.
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People like Lyndon LaRouche capitalize on lost and aimless young
people. LaRouche gave them a convoluted political explanation to justify how
disaffected they felt. He gave them a sense of control and empowerment by
outlining a way (supposedly) to change the world. And finally, he gave them a
community where they “fit in” and know who they are.
Therefore, he gave them hope.
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“Don’t you think this is taking it a little too far?” I asked the LYM
students that day, pointing to the pictures of the World Trade Center towers
featured on their pamphlets.
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“No way, man. I say we’re not taking it far enough!” one of the kids
replied.
“Look, I didn’t vote for Bush, and I don’t agree with the Iraq War, either,
but—”
“It doesn’t matter who you vote for! A vote for anyone is a vote for the
corrupt and oppressive system! You have blood on your hands!”
“Excuse me?”
I didn’t even know how to punch someone, yet I found myself balling my
hands into fists. Who the fuck did this guy think he was?
“By participating in the system, you are perpetuating it,” the kid
continued, “and therefore are complicit in the murder of millions of innocent
civilians around the world. Here, read this.” He shoved a pamphlet at me. I
glanced at it, turned it over.
“That’s fucking stupid,” I said.
Our “discussion” went on like this for another few minutes. Back then, I
didn’t know any better. I still thought stuff like this was about reason and
evidence, not feelings and values. And values cannot be changed through
reason, only through experience.
Eventually, after I had gotten good and pissed off, I decided to leave. As I
started walking off, the kid tried to get me to sign up for a free seminar. “You
need to have an open mind, man,” he said. “The truth is scary.”
I looked back and replied with a Carl Sagan quote I had once read on an
internet forum: “I think your mind is so open your brain fell out!”
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I felt smart and smug. He, presumably, felt smart and smug. No minds
were changed that day.
We are the most impressionable when things are at their worst.
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When our
life is falling apart, it signifies that our values have failed us, and we’re
grasping in the dark for new values to replace them. One religion falls and
opens up space for the next. People who lose faith in their spiritual God will
look for a worldly God. People who lose their family will give themselves
away to their race, creed, or nation. People who lose faith in their government
or country will look to extremist ideologies to give them hope.
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There’s a reason that all the major religions in the world have a history of
sending missionaries to the poorest and most destitute corners of the globe:
starving people will believe anything if it will keep them fed. For your new
religion, it’s best to start preaching your message to people whose lives suck
the most: the poor, the outcasts, the abused and forgotten. You know, people
who sit on Facebook all day.
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Jim Jones built his following by recruiting the homeless and marginalized
minorities with a socialist message minced with his own (demented) take on
Christianity. Hell, what am I saying? Jesus Christ did the same damn thing.
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Buddha, too. Moses—you get the idea. Religious leaders preach to the poor
and downtrodden and enslaved, telling them that they deserve the kingdom of
heaven—basically, an open “fuck you” to the corrupt elites of the day. It’s a
message that’s easy to get behind.
Today, appealing to the hopeless is easier than ever before. All you need is
a social media account: start posting extreme and crazy shit, and let the
algorithm do the rest. The crazier and more extreme your posts, the more
attention you’ll garner, and the more the hopeless will flock to you like flies
to cow shit. It’s not hard at all.
But you can’t just go online and say anything. No, you must have a (semi-
)coherent message. You must have a vision. Because it’s easy to get people
riled up and angry about nothing—the news media have created a whole
business model out of it. But to have hope, people need to feel that they are a
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