A
s the islander’s
fi sh-savings increased, storage
became an issue. People traditionally kept fi sh in
their huts, but that proved too ineffi cient and even
dangerous. Fish fi lchers became a big problem.
And while the islanders would have liked to use their
excess savings to grow
through loans and investments,
most individual savers had neither the time nor the
training to judge the merits of business propositions
offered to them.
64
H O W A N E C O N O M Y G R O W S A N D W H Y I T C R A S H E S
66
Sensing
a solid business opportunity, an islander
named Max Goodbank decided to launch a
revolutionary service.
After guarding
his own fi sh for years, Max
knew there had to be a better way to
store his savings. And after seeing so
many of his
neighbors get hoodwinked
by slick fi sh borrowers, he also knew that
most people
needed help in deciding
how their savings should be lent. With
these thoughts in mind, he built a large,
climate-controlled facility staffed
by the toughest galoots on
the island. The new “bank” would safely store the island’s
collective fi sh savings and consequently solve the theft
problem. But this was just the beginning.…
Being a true entrepreneur, Max
knew that if all he did was
charge a storage fee, his profi t potential would be limited.