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Index Web Analytics Association (WAA) 621 web classification 552, 664



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[Chaffey, Dave] Digital business and E-commerce 2nd book

Index

Web Analytics Association (WAA) 621

web classification 552, 664

web design persona 545, 665

Web Motivation Inventory (WMI) 133

web project management

challenges 484

success factors 484

web services for digital business 

96–106, 665

APIs 97

benchmark comparison of corporate 

websites 342

benefits 96–7

challenges 97–8

cloud computing 98–102

hosting providers, selecting 102–3

internal communications

extranet applications 109–14

internet TV 113

intranet applications 107–9

voice over IP 113

widgets 113–14

ISP connection 103–6

service quality, managing 103

service-oriented architecture 102

virtualisation 101–2

Webb, K. 390–2

website standards for e-commerce 

619–20


Weigand, R. 54

Weinberg, T. 7

Welch, M. 44, 45

Wells Fargo Financial (case study) 481–3

Western Union 165

Wheelwright, S. 273

Whinston, A. 13

White, G. 207

White, S. 501

whitelist 585, 665

Whiteman, N. 428

widgets 20, 113–14, 665

Wigand, R. 272

Willcocks, L. 237

Wilson, D. 57

Wilson, H. 55–6, 218, 331, 358, 627

Windham, L. 437

Winters, J. 547

wireframes 552, 665

wireless communications 4, 665

Wisner, J. 623, 624

‘wobbly shopping carts’ 105–6

Wodtke, C. 545, 554

Womack, J. 268–9

Wood, S. 505, 554, 585, 602

Workflow Management Coalition 

(WfMC) 524

workflow management (WFM) in 

digital business 524–31, 665

effort duration analysis 526–8

event-driven process chain model 

529–31


flow process charts 525–6

network diagrams 528–9

World Wide Web (WWW) 4, 665

World Wide Web Consortium 119, 151, 

603

worm 577, 665



Wroblewski, L. 562

Wurster, T.S. 29, 55

www.i-to-i.com (case study) 69–70

Xing, X. 371

XML applications 114–15

Yelp (case study) 12

Yen, J. 275

Zappos (case study) 443–5

Zeldman, J. 603

Zero Moment of Truth (ZMOT) 6,  



665

Zipf, G.K. 365

Zona Research 446

Zuckerberg, Mark 9, 11

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