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 First-  party  cookies 

Served by the site you are currently 

using – typical for  e-  commerce sites.

Flow 

Flow describes how easy it is for users of a site to 

move between the different pages of content of the site.

Forward path analysis 

Reviews the combinations 

of clicks that occur from a page. This form of analysis is 

most beneficial from important pages such as the home 

page, product and directory pages. Use this technique to 

identify: messaging/navigation combinations which work 

best to yield the most clicks from a page.