Rework jason fried

Don't confuse enthusiasm with priority 
 
Coming up with a great idea gives you a rush. You start imagining the 
possibilities and the benefits. And of course, you want all that right away. So you drop 
everything else you're working on and begin pursuing your latest, greatest idea. 
 
Bad move. The enthusiasm you have for a new idea is not an accurate indicator of 
its true worth. What seems like a sure-fire hit right now often gets downgraded to just a 
"nice to have" by morning. And "nice to have" isn't worth putting everything else on 
hold. 
 
We have ideas for new features all the time. On top of that, we get dozens of 
interesting ideas from customers every day too. Sure, it'd be fun to immediately chase all 
these ideas to see where they lead. But if we did that, we'd just wind up running on a 
treadmill and never get anywhere. 
 
So let your latest grand ideas cool off for a while first. By all means, have as 
many great ideas as you can. Get excited about them. Just don't act in the heat of the 
moment. Write them down and park them for a few days. Then, evaluate their actual 
priority with a calm mind. 

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Be at-home good 
 
You know what it feels like. You go to a store. You're comparing a few different 
products, and you're sold on the one that sounds like it's the best deal. It's got the most 
features. It looks the coolest. The packaging looks hot. There's sensational copy on the 
box. Everything seems great. 
 
But then you get it home, and it doesn't deliver. It's not as easy to use as you 
thought it'd be. It has too many features you don't need. You end up feeling that you've 
been taken. You didn't really get what you needed and you realize you spent too much. 
 
You just bought an in-store-good product. That's a product you're more excited 
about in the store than you are after you've actually used it. 
 
Smart companies make the opposite: something that's at-home good. When you 
get the product home, you're actually more impressed with it than you were at the store. 

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You live with it and grow to like it more and more. And you tell your friends, too. 
 
When you create an at-home-good product, you may have to sacrifice a bit of in-
store sizzle. A product that executes on the basics beautifully may not seem as sexy as 
competitors loaded with bells and whistles. Being great at a few things often doesn't look 
all that flashy from afar. That's OK. You're aiming for a long-term relationship, not a 
one-night stand. 
 
This is as true for advertising as it is for in-store packaging or displays. We've all 
seen a TV ad for some "revolutionary" gadget that will change your life. But when the 
actual product arrives in the mail, it turns out to be a disappointment. In-media good isn't 
nearly as important as at-home good. You can't paint over a bad experience with good 
advertising or marketing.