O‘zbekiston respublikasi oliy va o‘rta maxsus ta’lim vazirligi toshkent moliya instituti shadmanbekova Kamola, Farmonov Shahboz Xorijiy til fanidan mustaqil ta’limni tashkil etish bo‘yicha uslubiy ko‘rsatma

Task 5. Presentation
Make a presentation (8-12 slides) on the topic: Strange cultural customs of some nations


SELF STUDY 15
Task 1. Vocabulary


Exercise 1. Complete the text with the words in the box. There are some words which you will not need.

advertorial hoardings commercials placed endorsed flyers point-of-sale pop-ups free samples slogans viral

You may disagree that advertising is an art, you may even find it irritating at times, but it has certainly become part of our life, The newspaper article that you started reading turns out to be an . . . . . . . . . . ._ The programme you are watching on TV is suddenly interrupted by a series of . . . . . . . . . . . .' for various consumer goods, including one for Crispin's Crisps, . . . . . . . . . . . . by your favourite film star. And no sooner do you start surfing the Internet than . . . . invade your screen. So you take a break and go for a stroll, only to take in once more how much . . . . . . . . . . . . have indeed changed your cityscape. Then, on entering your local supermarket, you notice immediately that . . . . . . . . . . . . advertising is alive and well, but do not refuse the . . . . . . . . . . . given away that day. Finally, you just do it - yes, you buy three packets of Crispin's and walk back home with a spring in your step.

Exercise 2. Match the words in bold in the word pairs (1-5) to their meaning (a-e).
1 publicity stunt a) newspapers and magazines
2 design features b) a short phrase that is easy to remember
3 Honda slogan c) a series of actions intended to get a particular result
4 poster campaign d) an important, interesting or typical part of something
5 press coverage e) something done to get people's attention