Objectives of knowledge management

Examination questions
1 
Explain the relationship between the concepts of e-commerce and digital business.
2 
Distinguish between buy- side and sell- side e-commerce and give an example of 
the application of each.
3 
Summarise three reasons why a company may wish to introduce e-commerce.
4 
Describe three of the main barriers to adoption of e-commerce by consumers and 
suggest how a company could counter these.
Essay, Discussion and 
Examination questions 
These provide 
engaging activities for 
students and lecturers 
in and out of the 
classroom.
Activity To test students’ 
understanding of key topics.
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Part 2
Strategy and applications
● 
Revenue generation
. Reebok uses the Internet for direct licensed sales of products such as 
treadmills which do not have strong distribution deals.
● 
Channel partnership
. Partnering with distributors using extranets.
● 
Communications and branding
. Car company Saturn developed the MySaturn site to fos-
ter close relationships with customers.
Real-world Digital Business
The Smart Insights interview