75
Chapter 2
Marketplace analysis for e‑commerce
Benjamin, R. and Weigand, R. (1995) Electronic markets and virtual value‑chains on the
information superhighway.
Sloan Management Review,
Winter, 62–72.
Berryman, K., Harrington, L., Layton‑Rodin, D. and Rerolle, V. (1998) Electronic commerce:
three emerging strategies.
McKinsey Quarterly,
no. 1, 152–9.
Business Insider (2013) The Story of a Failed Startup and a Founder Driven to Suicide. Blog
post by Alyson Shontell, published by Business Insider.com, 4 April 2013.
www.busi
nessinsider.com/jody‑sherman‑ecomom‑2013‑4
.
Chamberlin, G. (2010) Googling the Present.
Economic & Labour Review,
December,
Office
for National Statistics.
Choi, H and Varian, H (2009) Predicting the present with Google Trends, Google Inc, avail‑
able at
http://googleresearch.blogspot.co.uk/2009/04/predicting‑present‑with‑google‑
trends.html
.
Desmet, D., Francis, T., Hu, A., Koller, M. and Riedel, G. (2000) Valuing dot coms.
McKinsey
Quarterly,
no. 1.
Available online at
www.mckinsey.com/insights
.
eSuperbrands (2005)
Your Guide to Some of the Best Brands on the Web
. Superbrands Ltd,
London.
Evans, P. and Wurster, T.S. (1999) Getting real about virtual commerce.
Harvard Business
Review,
November, 84–94.
Gwyther, M. (1999) Jewels in the web.
Management Today,
November, 63–9.
MacDonald, E.
et al
. (2012) Tracking the Customer’s Journey to Purchase. Harvard Business
Review
Blog by Emma Macdonald, Hugh Wilson and Umut Konus, 17 August:
http://
blogs.hbr.org/2012/08/tracking‑the‑customers‑journey/
.
McDonald, M. and Wilson, H. (2002)
New Marketing: Transforming the Corporate Future.
Butterworth‑Heinemann, Oxford.
Nunes, P., Kambil, A. and Wilson, D. (2000) The all‑in‑one market.
Harvard Business
Review,
May–June, 2–3.
Osterwald, A. and Pigneur, Y. (2010)
Business Model Generation Site: A Handbook for
Visionaries, Game Changers and Challengers
.
www.businessmodelgeneration.com
. John
Wiley & Sons, London.
Prentiss, P. (2013) Implosion at Ecomum. An unedited letter by Phillip Prentiss. Published
on Scribd at
www.scribd.com/doc/137629166/Ecomom‑Post‑Mortem
and later pub‑
lished on Business Insider (2013).
Rayport, J. and Sviokla, J. (1996) Exploiting the virtual value‑chain.
McKinsey Quarterly,
no. 1, 20–37.
Riggins, F. and Mitra, S. (2007) An e‑valuation framework for developing net‑enabled busi‑
ness metrics through functionality interaction.
Journal of Organizational Computing and
Electronics Commerce,
17(2), 175–203.
Sarkar, M., Butler, B. and Steinfield, C. (1996) Intermediaries and cybermediaries. A con‑
tinuing role for mediating players in the electronic marketplace.
Journal of Computer
Mediated Communication,
1(3). Online‑only journal, no page numbers.
Silicon.com (2004) Ecommerce sites: ‘Long live. . . the catalogue?’ 23 November. Author,
Will Sturgeon (
www.silicon.com
).
Smart Insights (2012) In‑depth digital marketing case studies. Last updated December 2012.
www.smartinsights.com/guides/digital‑marketing‑case‑studies/
.
Thomas, J.
and Sullivan, U. (2005) Managing marketing communications with multichannel
customers.
Journal of Marketing,
69 (October), 239–51.
Timmers, P. (1999)
Electronic Commerce Strategies and Models for Business‑to‑Business
Trading
. Series on Information Systems. John Wiley & Sons, Chichester.
Venkatram, N. (2000) Five steps to a dot‑com strategy: how to find your footing on the web.
Sloan Management Review,
Spring, 15–28.
References
M02_CHAF6542_06_SE_C02.indd 75
7/23/14 11:11 AM