Objectives of knowledge management

Factor influencing adoption
A
B
C
1
Internet target segment
3
2
1
2
Internet strategy
1
1
6
3
Internet marketplace
4
5
2
4
Infrastructure and development capability
2
3
5
5
Internet communications
5
6
4
6
Cost of Internet trading
8
9
10
7
Internet cost opportunity
6
8
7
8
Market development opportunity
7
4
3
9
Concerns
9
10
9
10
Consumer preferences
10
7
8
A = Internet adoption (static website), B = active website, C = online sales (transactional site)
Based on a compilation from separate tables in Doherty 
et al.
(2003)
Table 1.3
Summary of factors most important in encouraging Internet adoption 
amongst e‑retailers
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32
Part 1
Introduction
Risks and barriers to digital business adoption 
Opportunities have to be balanced against the risks of introducing digital business services, 
which include strategic and practical risks. One of the main strategic risks is making the wrong 
decision about digital business investments. In every business sector, some companies have 
taken advantage of digital business and gained a competitive advantage. But others have 
invested in digital business without achieving the hoped- for returns, either because the execu-
tion of the plan was flawed, or simply because the approaches were inappropriate. The impact 
of the Internet and technology varies by industry. Andy Grove, Chairman of Intel, one of the 
early adopters of digital business, noted that every organisation needs to ask whether, for them: