Objectives of knowledge management

Digital channel 
strategies
Define how a 
company should set 
specific objectives 
and develop specific 
differential strategies for 
communicating with its 
customers and partners 
through electronic media.
Figure 5.2
Relationship between digital business strategy and other strategies
SCM
strategy
Chapters
6 and 7
Buy-side
e-commerce
SCM = supply chain management
CRM = customer relationship management
Marketing / CRM
strategy
Chapters
8 and 9
Sell-side
e-commerce
Constraints and
opportunities
Objectives
Information systems
strategy
All chapters
Digital business
strategy
Chapter 5
Corporate
strategy
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Chapter 5
Digital business strategy
So at any one time, there will be a lot of potential initiatives which it will be not be finan-
cially or operationally practical to implement at the same time. So roadmaps need to be pro-
duced and decisions taken over priorities as described at the end of this chapter.
Digital channel strategies also need to define how electronic channels are used in conjunc-
tion with other channels as part of a