Objectives of knowledge management

Examination questions
1 
Explain the different layers of governance of the Internet.
2 
Summarise the macro‑ environment variables a company needs to monitor.
3 
Explain the purpose of environmental scanning.
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Part 1
Introduction
Ahmed, N.U. and Sharma, S.K. (2006) Porter’s value chain model for assessing the impact of 
the internet for environmental gains. 
International Journal of Management and Enterprise 
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Bart, Y., Shankar, V., Sultan, F., and Urban, G. (2005) Are the drivers and role of online 
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Journal of Marketing,
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Basu, D. (2007) 
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Booz Allen Hamilton (2002) 
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Cairns, S. (2005) Delivering supermarket shopping: more or less traffic? 
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Chaffey, D., Mayer, R., Johnston, K. and Ellis- Chadwick, F. (2009) 
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Strategy, Implementation and Practice,
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Common Sense Advisory (2002) Beggars at the Globalization Banquet. White Paper avail-
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. Editor: Don Da Palma. No locale given.
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Towards a stage model. 
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Digitas (2007) Segmenting Internet Users: Implications for online advertising. White Paper 
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.
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.
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References