Objectives of knowledge management

5 
Fear of the unknown. Many will simply have a general fear of the technology and the new 
media, which is not surprising since much of the news about the Internet will concern 
pornography, fraud and privacy infringements.
The extent of adoption also varies significantly by country – see, for example, EuroStat (2012) 
where the percentage of individuals who use the Internet daily varies between 30% and 80% 
across the EU27, showing the value in targeting countries for online investment carefully.
These barriers to access and usage of the web still remain, and governments are concerned 
about ‘social exclusion’ where some sectors of society have lower levels of access and oppor-
tunity. As expected, there is a strong correlation between Internet use and PC penetration. 
Countries such as Sweden have encouraged home use most actively through government 
initiatives. This appears to exert more influence than reduction in cost of access.