Objectives of knowledge management

Risk factors
Fraud is a significant risk factor for eBay. The BBC 
(2005) reported that around 1 in 10,000 transactions 
within the UK were fraudulent; 0.0001% is a small 
percentage, but scaling this up across the number of 
transactions, this is a significant volume. To counter 
this, eBay has developed ‘Trust and Safety Programs’ 
which are particularly important to reassure customers 
since online services are prone to fraud. For example, 
the eBay feedback forum can help establish credentials 
of sellers and buyers. Every registered user has a feed‑
back profile that may contain compliments, criticisms 
and/or other comments by users who have conducted 
business with that user. The Feedback Forum requires 
feedback to be related to specific transactions and Top 
Seller status was introduced in 2010 to increase trust in 
the service. There is also a Safe Harbor data protection 
method and a standard purchase protection system.
The fees model that eBay uses is often changed and 
this can cause problems with users, but the impact is