National University of Uzbekistan named after M. Ulug’bek Prepared by Abdug’aniyev Sarvar

What are the 4 types of advertising ?

• 3. Mobile Advertising
• Mobile advertising is quickly becoming the new norm as more people are consuming online content through their mobile devices than ever before. Mobile advertising is, simply, ads that are optimized for mobile consumption. Mobile ads are quite broad and can include video, app, display, search, or social ads. For most brands, video-based social media mobile ads are a great place to start. Health and wellness brands could definitely benefit from these types of ads on platforms like Instagram.
• 4. Native Advertising
• This form of advertising is simple ad content that is integrated into a piece of content. They are considered “non-disruptive” ads and usually come in the form of sponsored content. These ads will match the style and flow of the content it appears in without being pushy is disruptive. For example, pop-up ads and autoplay videos are considered disruptive and can often have a negative impact on one’s potential customer base. Native ads, on the other hand, are “slipped” into content in a way that is not disruptive and more attractive to consumers. They can come in the form of blog posts, videos, photos, etc.

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