NIDA Development Journal Vol.51 No.2/2011
Myat Su Yin and John Walsh
161
The research questions follow from the
literature review on crisis
communication, tourism and integrated marketing approach
for destinations in crisis
and they help to guide the investigation. They are:
RQ1: What crisis response, destination
restoration and marketing
strategies did the TAT employ in response to the 2008-2009 political crises?
RQ2: Were the strategies that the TAT employed effective?
Do'stlaringiz bilan baham: