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Task 2. Grammar. Complete this text with the present simple or the present continuous form of the verbs in brackets



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Self-study 2

Task 2. Grammar. Complete this text with the present simple or the present continuous form of the verbs in brackets.
The Google brand. . . . . . 1 (grow) rapidly. According to the Milward Brown Brands report, it. . . . . . 2 (hold) first place in the list of top 100 brands. In fact, the IT field ......... 3 (dominate) the top-ten corporate brands. Google . . . . . . . . . . . . 4 (operate) websites at many international domains, the most popular being www.google.com. And …….... 5 (generate) revenue by providing effective advertising opportunities. Google always . . . . . . 6 (focus) on the user, and consumers usually . . .. . .. 7 (see) Google as quite trustworthy.
Nowadays, companies. . . . . .. 8 (begin) to recognize that brands are amongst their most valuable assets. They understand that brands . . . . . .. . . 9 (become) ever more powerful in driving business growth. Strong brands . . . . . . 10 (generate) superior returns and protect businesses from risk. Google currently . . . . . .. 11(hold) the top position, but it has to keep innovating if it wants to remain number one. BlackBerry and Apple are the two fastest-growing brands in the top 100, and China Mobile . . . . . . . . . .12 (grow) steadily, too.

Task 3 Reading. Read the proposal and number these sections in the order they appear in the proposal.
Solution State the options you recommend, and any contingency plans
Benefits Sell your solution by pointing out its advantages for the customer
Introduction Refer the previous contact with your customer, state the purpose and contents of the document and summarize the objective of the proposal
Conclusion Encourage the customer to take the next step
Qualification Justify your ability to do the job
Process and schedule Explain procedures, lead time and after – sales service
Needs Review the reasons for the proposal and the customer’s needs Costs Give a breakdown of the investment, or refer to a separate quotation

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