Молия” кафедраси ҳ.Ҳ. Имомов “давлат қарзларини бошқариш” фани бўйича

Doing Business 2016: Ўзбекистон 16 поғона кўтарилди

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Рейтинг тузувчиларнинг фикрича, Ўзбекистон бизнес юритиш кўрсаткичларини яхшилаш бўйича 2017-2018 йилларда энг яхши натижаларга эришган мамлакатлар ўнталигига (қолган мамлакатлар — Коста-Рика, Уганда, Кения, Кипр, Мавритания, Қозоғистон, Ямайка, Сенегал ва Бенин) кирди. Ушбу 10 та мамлакат тадбиркорлик муҳитини яхшилашга қаратилган жами 39 та тартибга солувчи ислоҳот ўтказди.

МАҚОЛАЛАР

Consumer dominant value creation: A theoretical response to the recent call for

a consumer dominant logic for on state debt

Author(s):

Thomas Boysen Anker (University of Glasgow, Glasgow, United Kingdom)
Leigh Sparks (Institute for Retail Studies, University of Stirling, Stirling, UK)
Luiz Moutinho (Glasgow University, Glasgow, United Kingdom)
Christian Grönroos (Department of Marketing, CERS – Centre for Relationship on state debt and Service Management, Hanken School of Economics, Helsinki, Finland)
Citation:
Thomas Boysen Anker , Leigh Sparks , Luiz Moutinho , Christian Grönroos , (2015) "Consumer dominant value creation: A theoretical response to the recent call for a consumer dominant logic for marketing", European Journal of Investmen, Vol. 49 Iss: 3/4, pp.532 – 560.
DOIhttp://dx.doi.org/10.1108/EJM-09-2013-0518
Downloads: The fulltext of this document has been downloaded 1919 times since 2015.

Abstract:

The purpose of this paper is to provide an analysis of the ontological and semantic foundations of consumer-dominant value creation to clarify the extent to which the call for a distinct consumer-dominant logic (CDL) is justified. This paper discusses consumer-driven value creation (value-in-use) across three different marketing logics: product-dominant logic (PDL), service-dominant logic (SDL) and CDL. PDL conceptualises value as created by firms and delivered to consumers through products. SDL frames consumer value as a function of direct provider-consumer interaction, or consumer-driven chains of action indirectly facilitated by the provider. Recently, the research focus has been turning to consumer-dominant value creation. While there is agreement on the significance of this phenomenon, there is disagreement over whether consumer-dominant value creation is an extension of SDL or calls for a distinct CDL.

Design/methodology/approach

– This is a conceptual paper, which is informed by five cases of consumer dominance. The cases are used to clarify rather than verify the analysis of the ontological and semantic underpinnings of consumer-dominant value creation.

Originality/value

– This paper contributes to the ongoing theoretical debate over the explanatory power of SDL by demonstrating that SDL is unable to accommodate important ontological and semantic aspects of consumer-driven value creation.
Keywords:
Service-dominant logic, Consumer-dominant logic, Consumer value, Marketing logics, Product-dominant logic
Acknowledgments:
The authors would like to thank the reviewers for their highly constructive comments, which have enabled us to improve the quality of this paper substantially.