Conclusion
Thus, developing financial strategies in modern conditions is a prerequisite for company competitiveness and long-term sustainable growth. The process of developing a financial strategy in emerging markets is characterized by the absence of a comprehensive strategic analysis and preliminary assessment of the expected effectiveness of strategy implementation; an integrated assessment and modeling of companies' competitive positions in financial management are almost never used, which cannot be fully compensated for by the systematization of certain financial ratios; and there are frequently no financial ratios.
The foundation of the enterprise's stable operation and development in the dynamic conditions of market relations is an effective strategy developed by senior management, taking into account a number of internal and, most importantly, external factors. And the more powerful the enterprise is, the more resources it employs, the more pressing the problem of developing and implementing a financial strategy becomes. The strategy should aim to ensure the enterprise's long-term survival by establishing a dynamic balance with the external market environment.
The financial strategy encompasses all aspects of financial activity, including the selection and optimization of funding sources, the size and composition of fixed and circulating assets, profit formation and distribution, cash settlements and investment policy, methods of ensuring financial stability, and methods of ensuring the enterprise's long-term development.
The development of a financial strategy is a prerequisite for the successful operation of any business, regardless of size, organizational and legal structure, or type of activity. The financial strategy's content reflects the goals, the objects of management that are priorities for a specific subject of management, on which its stability and development prospects rely. When small businesses place financial resources at the center of their financial strategy, it aids in the expansion of investments.
When making strategic decisions, particularly in the financial sphere, it is necessary to consider the stages of the life cycle, which differ primarily in the level and dynamics of business activity, volumes of production and sales, profitability of activities, as well as competition styles and applied managerial technologies. Each stage of the life cycle has its own set of problems, priorities, and risks that have an impact on financial activity. Certain financial decisions, on the other hand, can alter the trajectory of the life cycle curve, particularly by extending or shortening the stage of stability.
Further research into the problems of developing and implementing financial strategies of companies in emerging markets is seen as promising, and may be based on the development and testing of new strategic financial models that can have: an assessment of the ratio «risk-liquidity», an analysis of financial security, an assessment of the impact of market share on the main areas of financial management, a study of the relationship of derivative financial instruments and the valence of financial instruments, and a study of the relationship of derivative financial instruments and the valence of financial instruments.
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