Microsoft Word menejment va marketing asoslari

13-BOB. MARKETING TIZIMIDA AXBOROT TA'MINOTI………………129 
13.1. Marketingda axborotlarning ahamiyati………………………………..129 
13.2. Marketing axborotlari turlari…………………………………………..130 
13.3. Marketing axboroti manbalari…………………………………………133 
 
 
14-BOB. MARKETING  MUHITI. ……………………………………………..137 
14.1. Marketing muhiti tushunchasi va mohiyati……………………………137 

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14.2. Korxona mikro-muhiti…………………………………………………138 
14.3. Korxona makro-muhiti………………………………………………...141 
 
15 - BOB. BOZORNI VA ISTE'MOLCHILARNI O’RGANISH…………..…145 
15.1. Tovar bozori tushunchasi va tovar bozori turlari……………………...145 
15.2. Bozor kon'yunkturasi va unga ta'sir qiluvchi omillar………………….146 
15.3. Bozorni segmentlash va uning mohiyati………………………………148 
15.4. Iste'molchilarning guruhlanishi va ularning xulq-atvoriga ta'sir qiluvchi 
omillar………………………………………………………………………………151 
 
16- BOB. MARKETING TIZIMIDA TOVAR SIYOSATI………….………...156 
16.1. Marketing tizimida tovar tushunchasi, tovar siyosati va uning o’rni….156 
16.2. Tovarning hayotiy davri va bosqichlari……………………………….159 
16.3. Yаngi tovar ishlab chiqarish strategiyasi……………………………..163 
 
17-BOB. MARKETING TIZIMIDA NARX SIYOSATI……………………….167 
17.1. Marketing tizimida narx tushunchasi va narxning shakllanishi……….167 
17.2. Narx shakllanish uslublarini tanlash…………………………………..171 
17.3. Narx strategiyalar……………………………………………………...174 
 
18-BOB.  MARKETINGDA KOMMUNIKATSION SIYOSAT………………176 
18.1. Jamoatchilik bilan aloqalar (pablik rileyshnz) va uning mohiyati…….177 
18.2. Reklama va reklama vositalari………………………………………...177 
18.3. Marketingda sotishni rag’batlantirish…………………………………181 
 
GLOSSARIY............................................................................................................184  
 
FOYDALANILGAN ADABIYOTLAR RO’YXATI...........................................200 
 
 
 
 
 
 
 
 
 
 
 
 
 

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СОДЕРЖАНИЕ 
 
ВВЕДЕНИЕ………………………………………………………………….……..13