Microsoft Word marketing doc

QUESTIONS 
1. 
Define marketing. State its features. 
2. 
State the importance of marketing. 
3. 
What are the different stages in the development of marketing ? 
4. 
Differentiate between the selling and marketing. 
5. 
How, “marketing occupies a critical role in respect of the development 
of developing nations” ? 
6. 
Explain the nature and scope of marketing. 
7. 
Briefly explain the Evolution of marketing. 
8. 
Briefly explain the various concepts of marketing. 
9. 
Explain the contribution of marketing to the society. 

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13
UNIT – II
 
 
2.0
Marketing Functions
 
All business organisations perform two basic operating functions i.e., 
they produce a product or a service and they market it. Production and 
marketing are important factors in the economic life of all marketing 
economies. All efforts put in the varied and complex processes of production 
are undertaken to satisfy human wants. Unless, this ultimate objective of all 
economic activities is achieved, production will remain meaningless to the 
community. This objective is achieved through the process of bringing goods 
from the manufacturer to the consumers. Several steps are involved in this 
journey of goods which enable the goods to reach the hands of consumers. All 
the steps and functions which make the flow of goods from manufacturer to 
ultimate consumers are very important for the success of all economic activities. 
Specialised activities or operations which are performed in the marketing 
of goods and services are called marketing functions. Marketing function is a 
homogeneous group of activities which help in the flow of goods from the 
manufacturer to the consumer.
Marketing functions have been classified by different marketing experts 
in different ways. But, the most acceptable and meaningful classification is 
given by clark and clark which is shown in the following chart.