Microsoft Word marketing doc

Intra-organisational (within business)
It occurs within the business only. The objective is to link the 
constituents together and increase the flow of information within the 
organistion. 
c) 
Retail E-Commerce
It is directed at the consumer. It can be used for any business for 
consumer interactions. 
Pre-requisites of E-Commerce 
The important requirements to conduct the e-commerce business are as 
follows : 
a) 
website, either owned or supplied by cart provider. 
b) 
A shopping cart programme to list out product or services and means to 
collect purchaser information. 
c) 
A method to get the funds into the bank account. 
Advantages of E-Commerce 
1.
It is very easy to reach the customers through out the world at any time 
via internet or via an EDI System. 
2.
Throughout the year, on all the days this sytem can be operated. 
3.
The cost of setting up of an e-commerce website is very low when 
compared with retail outlet. 
4.
There is more flexibility in a web site to add and remove a product than 
in catalogues or brochures. 
5.
It potentially gives exposure to previously untapped market segments. 
6.
It offers wide choice and wastage of time can be avoided. 

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Disadvantages of E-Commerce 
1.
There is no possibility to touch and feel merchandise. 
2.
With growing importance of e-commerce and computer communication 
technologies the social contacts of the consumers are going to be 
reduced. 
3.
Since online stores do not exist for long periods, many companies do not 
know exactly the setup of store. 
4.
There is a possibility for intercepting transactions and cause problems to 
consumers and companies who operate on the internet.