Microsoft Word 2007 ichrie conference Proceedings Final-Final 06-06-07. doc

 
RESULTS 
Measurement Operationalization 
The primary concern relating to the measures of study constructs was multicollinearity stemming from high 
correlations between OSQ items and CS items (Taylor & Baker, 1994). Thus, a multicollinearity check was 
conducted by examining the correlation matrices. While the correlations between two CS items (CS2 and CS3) and 
OSQ items ranged from ±.67 to ±.72, which is below the problematic level of 0.80 (Hair et al., 1998), the first 
satisfaction item (CS1) strongly correlated with the whole range of OSQ items (.82, .86, and .89), showing the 
presence of a multicollinearity problem. These values are greater than their correlations with other satisfaction items 

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