Microsoft Word 2007 ichrie conference Proceedings Final-Final 06-06-07. doc


Profile of the Students Selecting Hospitality Professions



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CONSUMERS ENVIRONMENTAL CONCERN IN THE L

Profile of the Students Selecting Hospitality Professions 
One of the primary objectives of the research activity was to profile the students who are interested in 
pursuing a hospitality career. In order to gain a better picture as to who would like to pursue such a career, the 
authors decided to investigate both the type of institution students are currently studying at and their overall 
academic performance. Findings suggest that hospitality professions attract mostly technical school students with 
average or below academic performance. This was an expected finding, especially for industry experts
nevertheless, it is the first time that such an assumption is supported by a scientific research study. The findings 
reconfirm some well-established arguments suggesting that hospitality professions attract only individuals with 
below average academic qualifications. In particular, 47.8% of the respondents who express interest towards 
hospitality professions have an overall grade of less than 14 out of 20 (
70/100
), while in professions like educators 
and doctors the percentage drops down to 20%. It is apparent that hospitality professions fail to attract students with 
above average academic qualifications.
For many years, public technical schools in Cyprus have had a rather “notorious” reputation of being the 
logical alternative for individuals with low academic aspirations. Most of the technical school students select 
vocational courses that would prepare them for employment in “technical” professions, such as hospitality entry 
level positions. Such paths, which are perceived as “easy” or less difficult than others, attract predominantly 
individuals with low academic qualifications. 

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