Microsoft Word 2007 ichrie conference Proceedings Final-Final 06-06-07. doc

 
Table 4 
Discriminating Motive Items of the Mature Travel Market 
Social 
Inactive 
Novelty 
F(df=2) 
Experiencing 
new 
things 
3.50 3.15 3.88 
8.60** 
Having 
fun 
3.45 3.10 2.75 
9.10** 
Traveling to places where I feel safe/secure 3.28 
2.83 2.00 
21.87** 
Seeking intellectual enrichment 
3.03 
2.74 
3.75 
8.41** 
Taking advantage of reduced fares 
3.02 
2.45 
1.38 
34.55** 
Seeing as much as possible in the time available 
3.01 
2.21 
3.25 
16.89** 
Escaping the everyday routine 
2.85 
2.41 
2.50 
6.54* 
Meeting people with similar interests 
2.85 
2.12 
2.00 
29.30** 
Meeting new people and make new 
friends 
2.75 2.14 2.38 
13.49** 
Trying 
new 
foods 
2.71 2.02 2.63 
9.94** 
Telling my friends about the trip 
2.24 
1.43 
1.38 
26.37** 
Finding thrills and excitement 2.10 
1.49 
1.50 13.36** 
Going to places my friends haven’t been 
1.84 
1.21 
1.88 
13.88** 
** p
≤
.001 *p
≤
.01 
Results of general linear models showed that there were no statistically significant differences among the 
clusters based on mature respondents’ number of trips, number of days staying away from home, number of years 
living in the Upstate of South Carolina, and global life satisfaction. How long that mature respondents had lived in 
their present home was the only variable that was significantly different among the three identified clusters (
F
=5.70, 
p
=.02). The series of Chi-square tests revealed that the three clusters had significantly different travel intention 
within five years (
χ
2
=12.65, 
p
=.049). Clusters showed no significant difference regarding age, employment status, 
education, income, and other socio-demographic characteristics (Table 5).