Microsoft Word 2007 ichrie conference Proceedings Final-Final 06-06-07. doc

29 
18.1 
Trip planner assist 
9% 
51 
21 
81 
54 
31 
15 
42 
24.8 
Ease of navigation 
16% 
53 
19 
53 
18 
45 
43 
38 
15.9 
Tech. management 
12% 
52 
72 
80 
68 
84 
68 
71 
11.2 
Evaluators were asked to rank their two assigned websites based on their preference. To summarize the 
rankings, the data were transformed by multiplying the frequency with the site rank to develop a new scale. The 
ranking scores are as follows: Dubai 3; Singapore 2; Egypt 4; Mauritius 4; Qatar 2; and Bahrain 3. The lower a 
website scored the higher the preference for that website. As seen from the ranking data, Singapore and Qatar are 
ranked highest indicating they are more preferred compared to Dubai, Bahrain is equally ranked with Dubai, while 
Dubai is preferred to both Egypt and Mauritius, the lowest ranked of the six websites. 
The 'site attractiveness' category of the questionnaire measures the visual appeal of a website. This category 
evaluated features such as the layout, text and background and the use of color. Singapore was rated highest with a 
94% score on its visual appeal. Qatar was rated next highest with 63%. Dubai, Bahrain and Mauritius rank 3
rd
, 4
th
and 5
th
with 46%, 38% and 34% respectively. Egypt is rated lowest in visual appeal with an 18% score. The visual 
appeal distribution has a mean of 49 and a standard deviation of 26.5.
 

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