Microsoft Word 2007 ichrie conference Proceedings Final-Final 06-06-07. doc


Annual International CHRIE Conference & Exposition



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CONSUMERS ENVIRONMENTAL CONCERN IN THE L

 
2007 Annual International CHRIE Conference & Exposition 
333
RESULTS 
Demographic Background 
As previously mentioned, of the twenty-three surveys distributed nineteen were returned complete and 
usable. All respondents were male and held the position of general manager in a Five-Star or Five-Diamond rated 
hotel in Taiwan. The mean age of respondents was 48.6 years, with a range of 35 to 59 years. Marital status was 
split evenly with 38.9% each in both married and divorced and 22.2% never married categories. Fourteen of the 
nineteen respondents (73.7%) had at least one child. Most respondents (68.4%) were of Taiwanese nationality. The 
remaining managers were from other Asian countries (15.8%) or were non-Asian (15.8%). Two respondents 
(10.5%) were American citizens. 
 
Education 
In general this group of respondents was relatively highly educated. Sixty-one point one percent obtained a 
bachelors degree, while 11.1% held master’s degrees. Most of these degrees were earned at local Taiwanese 
Universities. Hypothesis 1: “Hotel general managers are more likely to have a bachelor’s degree than no college 
education” is supported. Of the GMs which had college degrees, 62.5% had at least one hospitality degree, which 
supports hypothesis 3: “Hotel general managers obtain at least one college degree in hospitality management.” 
In order to investigate whether college degrees affected the rate of promotion to GM, Mann-Whitney tests 
were used. According to the results there was no significant difference between how quickly respondents with 
college degrees and those without degrees were promoted to GM. The Mann-Whitney test results (-.188, p>0.05) 
caused hypothesis 2: “Hotel general managers with college degrees obtain GM positions faster than GMs without 
college degrees” to be rejected. Upon testing whether master’s degrees sped up promotion to GM, again no 
significant difference (-1.493, p>0.05) was found between the time taken to reach the GM position between those 
respondents with master’s degrees and those without. Thus hypothesis 4: “Hotel general managers achieve 
promotion faster if they have master’s degrees than bachelor’s or no college degree” was rejected. 
 

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