Microsoft Word 2007 ichrie conference Proceedings Final-Final 06-06-07. doc



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CONSUMERS ENVIRONMENTAL CONCERN IN THE L

 
METHODOLOGY 
The population for this particular study was the general managers of the hotels in Taiwan which met the 
criteria of Mobil Five-Star and the Automotive Association of America Five-Diamond award recipients for 2002.
Since the population consisted of only twenty-three hotels, questionnaires were distributed via postal mail to the 
complete population of hotels. After follow-up faxes and personal phone calls to survey recipients, nineteen 
complete questionnaires were returned. All questionnaires received were valid, yielding a collection rate of 82.6%. 
Questionnaires consisted of a total of forty-two questions. Demographic questions were asked regarding 
education, age, marital status, and nationality. General managers were also asked information regarding career 
paths, mentoring opportunities, and time spent with different companies and specific properties. Additionally, 
questions regarding professional certifications, professional association memberships, and future career intentions 
were included. Eighteen statements regarding particular management styles were posed to respondents who 
answered using a five- point Likert scale ranging from (1) sometimes to (5) always. Due to the small sample size, 
nonparametric tests were used for data analysis. Descriptive statistics were used to analyze most demographic 
categorical data. For the remaining 5-point Likert scale questions, Kolmogorov- Smirnov and Mann-Whitney tests 
were employed. 



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