Image Assessment Before and After the Storm by Length of Time From Catastrophe
To assess the staying power of the media induced negative images of New Orleans, a question on the
survey asked respondents to indicate when, if they came after the storm, their trip occurred. The Kruskal-Wallis H
was generated comparing the time periods (e.g. Fall 2005, January – March 2006, April – June 2006 and July –
October 2006) to assess the function that the length of time from the event plays on overall tourist destination image
assessment. Table 5 presents the mean ranks and significance levels for these groups.
Table 5
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