Microsoft Word 2007 ichrie conference Proceedings Final-Final 06-06-07. doc

Image Assessment by Geographic Origin
The sample population was divided into two subgroups: Residents of Louisiana, Mississippi and Alabama 
(23.3%), and residents of all other regions of the U.S. and Canada (76.7%). Findings indicated significant 
differences among these geographic segments. Kruskal-Wallis H indicated that the perceptions of the residents from 
more distant geographic points of origin were more positive than those who resided in closer points of origin: 
Louisiana, Mississippi and Alabama. A literature review by Leisen (2001) noted a similar finding regarding images 
of Mexico. Table 4 shows the mean ranks and significance levels for attributes with (p 
≤
.05). 

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