Microsoft Word 2007 ichrie conference Proceedings Final-Final 06-06-07. doc

Factor 4. Accessibility
V26 Product/service information should be readily available to me 
.766* 
7.28 
V28 The product/service must be easy for me to acquire 
.889* 
7.49 
V29 Products/services must always be readily available 
.692* 
6.94 
V30 Stores (web-based or otherwise) must be clutter free 
.536* 
- 
Dropped variables: V27 
Factor 5. Utility

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2007 Annual International CHRIE Conference & Exposition 
193
V31 Practicality is important for store (web-based or otherwise) designs 
.659* 
6.72 
V32 The product/service must be distributed through appropriate channels 
.657* 
6.76 
V33 There should be no surprises surrounding a product/service 
.558* 
- 
Dropped variables: V34 
Factor 6. Incentive
V35 I am more likely to buy a product/service if incentives are offered 
.692* 
7.51 
V36 Incentives increase the chance that I will buy the featured product/service 
.725* 
7.41 
V37 Price promotions that accompany a product/service are a bonus 
.758* 
- 
Dropped variables: None