Microsoft Word 2007 ichrie conference Proceedings Final-Final 06-06-07. doc

RESULTS 
Sample Characteristics 
Students were 47%, educators were 27%, and recruiters were 26% of the total sample (n=226). The sample 
was divided unequally between females (66.4%) and males (33.6%). Approximately 73% of the respondents were 
Caucasian, 16% were Asian, and 3% were Hispanic. The student sample (n = 107) was 74% female and 26% male. 
Undergraduate students (sophomore, junior and senior students) were 71%; graduate students (M.S. and Ph.D.) were 
29%. Approximately 61% of the respondents were Caucasian, 31% were Asian. Seventy six percent of the students 
were under the age of 25, with a mean age of 24; 81% were never married. About 87% had hospitality work 
experience, and 39% were currently working in the industry. The top two areas in which they had worked included 
restaurants (38%) and lodging (22%). Concerning their future goals, 33% of the students preferred to become high 
level hospitality managers, 20% of the students planned to be owners of their own establishments, 16% of students 
preferred to become university professors.
 
The educator sample (n=60) was divided fairly equally between females (52%) and males (48%). 
Approximately 85% of the respondents were Caucasian, 7% were Hispanic, 3% were Asian, and 3% were Native-
American. Sixty-five percent of the educators had Doctoral degrees and 25% had Master’s degrees. About 23% of 
the educators were Professors, 28% were Associate Professors, 18% were Assistant Professors, and 20% were 
Instructors. Fifty eight educators reported hospitality industry experience. Their teaching areas included hospitality 
management, food service management, convention management, finance, tourism, and marketing. Twenty-five 
percent of the educators were under 40, 58% between 41 and 59, and 17% older than 60. A majority (80%) were 
married. 

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