Международный научно-образовательный электронный журнал «образование и наука в XXI веке». Выпуск №25 (том 2)

Influence of popular culture
Television, movies, and commercials use certain types of ideas to create a whole new 
nation, more than the "book" form, the "visual", that is, the need for watching 
television, movies, the Internet, and advertising instead of mental labor. As a result, 
consumer needs, spiritual views, and the study of cultural values have been replaced 
by the understanding of the meaning (TV programs and advertisements for popular 
culture). The core of this lies in the interests of the economic industry and the culture 
of countries through information, speech, and persuasion of a foreign ideology, and 
thus, to lead and transform them into a "mannequin". This is because advertising 
products of popular culture are directed to all members of society, not to a particular 
class. In fact, advertising is special information that is distributed in accordance with 
the law by any legal or natural person, products, including trademarks, service marks 
and technologies for the purpose of direct or indirect profit[7]. However, small-scale 
ads in the popular culture have inevitably transformed humanity and consumer into 
cultural slavery. For example, Coca Cola, Pepsi drinks, McDonalds hamburgers, which 
are widely promoted on the global market, are homogenizing (almost homogenizing) 
eating habits around the world. Even this has become our custom. Now on the street, 

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in the dining area, it is common for adults and young people to drink Coca Cola and 
Pepsi instead of drinking tea or water. Any information coming from abroad cannot be 
restricted. In our country respects the interest of people is respected. The media and 
the Internet are the main propagandists of "popular culture" and it is the duty of every 
citizen to educate people in the minds of people, to raise awareness, to protect our 
children and our nation, from growing up against religious ideas, ignorance and 
destructive ideas. Specific recommendations have been developed to prevent such 
adverse effects. For example: The Quebec province of Canada has a comprehensive 
law in the 1980 Customer Protection Act that specifically prohibits advertising for 
children under 13. According to this law, toys and food items are not broadcast on 
children's programs. Adult ads are not banned but are tightly controlled. As a result, 
commercials for children are not broadcast on Saturday and Sunday mornings and after 
school hours during the week[8].