Mass media refers to media technologies used to disseminate information to a wide audience. The key function of mass media is to communicate various messages through television, movies, advertising, radio, the internet, magazines

Digital media.

• There are around 4.66 billion active internet users worldwide in 2021, which means that the world is dependent on digital media. Today, brands promote their goods and services through sites, YouTube, podcasts, and more. Besides, companies often implement Instagram marketing and Facebook advertising to pitch their products.

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• Now that you know the types, it’s also important to grab some inspiration from several examples.

Examples of mass media

• Nowadays, when there are many channels, companies can reach customers really fast. Platforms used for different purposes allow firms to appeal to a wide audience and communicate the necessary message. Let’s consider the most popular international news companies people read regularly.

USA Today

• It is an American daily middle-market newspaper that is distributed internationally. It delivers the latest local and national news. Besides, USA Today updates people on sports, entertainment, money, and travel. The newspaper has approximately 21 million downloads on mobile devices.

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CNN

• CNN is a multinational news-based pay television channel. People can find the latest breaking news and information on business, politics, weather, and more in the US and the world.

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To conclude, mass media technologies enable companies to reach the masses and communicate specific messages. However, you should remember to choose the right channels with the largest audience and select suitable forms.

Resources:

• This article defines the term, explains the types and their influences, and provides several examples.
• In this article, readers can find the definition of the term, types, and different examples.
• This article covers the role and influence of mass media.

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